What exactly is TV these days? The younger the person is that you ask, the more and more you'll hear an answer that defines television by content that is shown in a series format, not just linear programming through those rigid old pipes. My thirteen year old sister watches more video on her computer than on the television set. That's probably not surprising to many of you, assuming you're following recent statistics. However, what I do find surprising about her consumption habits is that she prefers to watch web series rather than high end studio productions on a daily and weekly basis. On an average school night, she often forgets about the television screen all together!
The television experience is evolving rapidly in the new millennium. Media stacking tendencies grow with each aging year because entertainment continues to become more accessible through different sources. Dad, it's not just television, the home telephone and hippie record music anymore; Grandma, we've moved passed black and white movies, local restaurants and public radio. All of those traditional forms of entertainment have had to adapt in order to survive. The connectivity of the internet to home computers has changed everything. Get over yourself TV, it's time to grow up.
Millennials seek a more dynamic interaction of entertainment. Something that's easy and engages the senses. Entertainment is stimuli. Entertainment can be productive, informative, amusing or simply fluid engagement. We have come of age in a time when change is the norm and occurs rapidly, so naturally, we're more inclined to try new things, think abstractly and reason quickly when problem solving. We are perceived by our elders as having an ADD attention-span, a distinctive characteristic to our generational divide. We're the fault line, the dawn of always-connected, multitasking iGenerations to come.